Я Лукашенок Евгений, дизайнер из Москвы. Моя специализация — рекламный креатив. Если вам нужно выделиться, донести предложение, остаться в памяти, уверен, что смогу вам помочь. В работе сочетаю стратегию, креатив и азарт. Подробнее обо мне здесь.
На этом сайте вы не найдете ни одной просто красивой картинки. В центре любой из них находится предложение бренда потребителю.
Coca-Cola
Pampers
Downy
Pantene
Clear
Ariel
Fol Epi
Конфиденциальный бренд
Peak
Rich
Идея обеспечивает «умную функцию» не за счет привлечение сложных технических средств, а за счет объединения человеческих ресурсов. Очень нестандартная точка зрения, полная креативности и осуществимости.
Конфиденциальный бренд
Большое вам спасибо за вашу работу. На нас произвела большое впечатление ваша идея создания бесконечной пены с помощью сочетания символа бесконечности и рутинных повторяющихся движений, которые мы совершаем во время мытья посуды. По-настоящему креативно.
Joy
Отдаем должное вашей способности находить визуальные параллели чувствам / эмоциям — действительно ценим ваш творческий подход. Водопад — очень креативная и красивая аналогия тому, как женщины хотели бы, чувствовались свои волосы под вуалью. Это великолепное произведение искусства, которое прекрасно соответствует нашей бизнес-цели. Спасибо за вашу работу и поздравления!
Конфиденциальный бренд
Нам понравились оригинальность и двойной смысл, стоящий за вижуалом. Заголовок также очень интригующий. Отличная работа!
Конфиденциальный бренд
Нам нравится компактный и простой дизайн диагностического прибора и тот факт, что он позволяет подтвердить эффективность принятого лекарства. Спасибо!
Flonase
Спасибо вам за вашу работу! Мы любим вашу идею! Поздравляем!
Lenor
eYeka — это онлайн-платформа для краудсорсинга и совместного творчества, которая позволяет брендам объявлять и проводить конкурсы через Интернет. Компании создают наборы вопросов, называемых «брифами сообщества» или «призывами к заявкам на участие», на которые люди могут ответить, отправив визуальные творения. Это позволяет компаниям собирать креативные идеи для маркетинговых или инновационных целей.
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Nissan: Winner Certificate in the "Nissan ‘Phygital’ car experience" contest
Creative Challenge: Create an exciting, innovative ‘Phygital’ experience for younger generation to break through the current barriers for Generation Z.
Issued on 2021-12-02
Safeguard: Winner Certificate in the "Safeguard Hand Wash" contest
Creative Challenge: Create a surprisingly obvious expression of the benefits Safeguard hand wash provides, using innovative technology that maintains the skins natural protective barrier against bacteria.
Issued on 2021-11-04
Unilever: Winner Certificate in the "Ice Cream Sharing Tub Innovation" contest
Creative Challenge: Come up with an innovative idea for ice cream tubs that create new moments of joy, happiness and memories when people come together in bonding and sharing moments.
Issued on 2021-09-23
Chef: Winner Certificate in the "Chef Innovation - Time-Pressured & Traditionalist Cooks" contest
Creative Challenge: Imagine innovative dairy cooking aid solution for Chef to trigger people’s creativity in the kitchen!
Issued on 2021-09-23
Chef: Winner Certificate in the "Chef Innovation - Explorer Cooks" contest
Creative Challenge: Imagine innovative dairy cooking aid solution for Chef to trigger people’s creativity in the kitchen!
Issued on 2021-09-23
Samsung: Winner Certificate in the "Samsung Fridge Freestanding Display" contest
Creative Challenge: Design a freestanding display utilizing the Samsung refrigerator image that informs and excites shoppers about this premium product while making full use of end aisle space.
Issued on 2021-06-28
NIVEA: Winner Certificate in the "NIVEA Body Care - Waterless" contest
Creative Challenge: Design an innovative waterless or water reduced body care product for NIVEA which is also convenient to use!
Issued on 2021-05-19
Cadbury: Winner Certificate in the "Cadbury: New Chocolate" contest
Creative Challenge: Imagine a new fun and imaginative CADBURY chocolate product that will bring joy to everyday indulgence moments.
Issued on 2020-12-10
Lenor: Winner Certificate in the "The Essence of Lenor Freshness " contest
Creative Challenge: Create a simple, modern and impactful poster with a headline to communicate that Lenor’s freshness is essential.
Issued on 2020-08-18
eYeka: Winner Certificate in the "P&G Essentials That Keep Life Going" contest
Creative Challenge: Create a memorable activation idea for P&G and its essential products. This activation idea will be used for P&G’s community efforts, to facilitate the vulnerable groups in a post-lockdown world.
Issued on 2020-06-18
Pampers: Winner Certificate in the "New Pampers Campaign" contest
Creative Challenge: Create a new Pampers’ cause campaign that communicates its point of view in a way that resonates with Millennial parents.
Issued on 2019-10-03
Rich : Winner Certificate in the "Rich: premium graphic design " contest
Creative Challenge: Wow us with your modern and unique graphic design for Rich juices to express its premium quality and taste.
Issued on 2019-07-11
Coca-Cola: Winner Certificate in the "Coca-Cola: next gen closure systems" contest
Creative Challenge: Design a new attached closure system for PET plastic bottles to help address the world’s packaging waste problem.
Issued on 2019-06-06
Flonase : Winner Certificate in the "Future of Allergy relief " contest
Creative Challenge: Invent the future of nasal allergy relief by creating a breakthrough tech-enabled solution to predict, manage or treat nasal allergies.
Issued on 2019-01-31
Lipton Ice Tea: Winner Certificate in the "Rethink Lipton Ice Tea!" contest
Creative Challenge: Invent a breakthrough solution for Lipton Ice Tea, designed for Millennials who embrace a sustainable way of living.
Issued on 2019-02-14
Knorr: Winner Certificate in the "Sustainable packaging " contest
Creative Challenge: With an engaging poster tell the inspiring story of Knorr, a brand that is moving to recyclable packaging only and encourages people to recycle waste on their end to make Earth a better place.
Issued on 2018-11-08
BRITA: Winner Certificate in the "The Best Drinking Water" contest
Creative Challenge: Convince Australians through an emotively inspiring campaign that it’s the brilliance of Brita that provides the best drinking water.
Issued on 2018-10-11
Fol Epi: Winner Certificate in the "Fol Epi - French Finesse" contest
Creative Challenge: In a poster with a catchy tagline, convince epicurean consumers that Fol Epi sliced cheese could bring a moment of excitement and pleasure, thanks to its French Finesse and touch of boldness.
Issued on 2018-06-21
Febreze: Winner Certificate in the "Vacuum the odors" contest
Creative Challenge: Through disruptive visuals in a poster, bring to life Febreze Kogen’s benefit of absorbing tough odors like a powerful vacuum.
Issued on 2018-01-11
Joy: Winner Certificate in the "JOY Dishwashing Suds/Froth" contest
Creative Challenge: Through a visually arresting and creative poster with tagline, show JOY dish wash detergent’s longer lasting suds power for an effective dish washing experience.
Issued on 2017-07-13
4 Couleurs: Winner Certificate in the "Bic 4Colours’ coolness" contest
Creative Challenge: In an engaging poster, bring to life that the BIC 4Colours is the cool accessory of young people in any situation in life.
Issued on 2016-12-22
Nutricia: Winner Certificate in the "Malnutrition Awareness" contest
Creative Challenge: In an impactful poster that does not feature the product, make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action.
Issued on 2017-01-19
Always: Winner Certificate in the "Always Origami" contest
Creative Challenge: Invent a new & appealing fold design for Always sanitary pads without changing the pad itself.
Issued on 2016-10-27
Tampax: Winner Certificate in the "Tampax - Form Fit" contest
Creative Challenge: Create a powerful and impactful poster that shows why Tampax Pearl gives young women the best and most comfortable leak-free periods.
Issued on 2016-07-28
P&G: Winner Certificate in the "Gender Equality - Poster" contest
Creative Challenge: Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.
Issued on 2016-07-21
Peak: Winner Certificate in the "Peak Milk" contest
Creative Challenge: How can you communicate that Peak milk helps release your intrinsic potential to achieve your best performance, in a way that differentiates from the clichés of health and strong bones?
Issued on 2016-06-02
Pantene: Winner Certificate in the "Pantene" contest
Creative Challenge: In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.
Issued on 2015-10-15
Downy: Winner Certificate in the "Downy Odor Control" contest
Creative Challenge: Create an original print ad that shows how Downy’s unique odor neutralization help women make a good impression!
Issued on 2015-11-26
Downy: Winner Certificate in the "Downy - Prints" contest
Creative Challenge: Create an original and innovative poster showing how Downy brings freshness to a woman’s everyday life. Be bold and think outside the box!
Issued on 2015-08-20
Clear: Winner Certificate in the "Clear Japan Men" contest
Creative Challenge: Entice Japanese men to try CLEAR shampoo with an idea or activity (online, outdoor or in shops) that will make them understand and experience for themselves that being strong is beautiful.
Issued on 2015-04-09
Confidential Brand: Winner Certificate in the "Re-imagine Baby Care for emerging Gen Z Parents " contest
Creative Challenge: Re-imagine the essential feeding bottles, baby skincare or baby wipes formats to truly delight and relate to the next generation of moms & dads - Gen Z Parenthood.
Issued on 2019-12-12
Confidential Brand: Winner Certificate in the "Reinvent Travel Exclusive experience" contest
Creative Challenge: Reinvent the travel retail exclusive experience for a fragrance, skincare & makeup brand for a new generation of travelers!
Issued on 2018-10-18
Confidential Brand: Winner Certificate in the "Reimagine hair washing experience" contest
Creative Challenge: In a poster with tagline, re-imagine a multi-sensorial, augmented shampoo experience where fragrance is the star.
Issued on 2018-06-07
Confidential Brand: Winner Certificate in the "ARIEL - Perfect Armpits" contest
Creative Challenge: In a catchy, positive, and elegant poster with a tagline for ARIEL Powder, show the best cleaning performance, even for armpits stains with sweat odors… some of the toughest and most frequent stains!
Issued on 2017-08-24
Confidential Brand: Winner Certificate in the "Hijabi women: Beautiful hair communication" contest
Creative Challenge: Without showing hair that’s uncovered, how can you visualise the functional and emotional benefits of beautiful, fresh, and healthy hair and make it relevant to a Hijabi woman?
Issued on 2016-09-15
Confidential Brand: Winner Certificate in the "Disruptive treatment for RA" contest
Creative Challenge: Create an impactful print ad that boldly introduces RUMHATOP to the RA market. The ad should be designed to shatter the status quo and convince rheumatologists that they now have a treatment that offers the groundbreaking tailored strength that patients truly deserve.
Issued on 2015-04-23