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Ad Creative

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I know what and how to say
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Clients Reviews of Coca-Cola, P&G, etc. here

Hi! I am Evgeniy, a designer from Moscow. My specialization is advertising creative. If you need to stand out, convey the offer to the consumer, stay in his memory, I’m sure I can help you. In my approach, I combine strategy, creativity and excitement. Read more about me here.

Recent Projects
Here are a couple of the most interesting projects made recently.
Like for aesthetics. Energoflex
UCC CALENDAR

My Best Works are Here

Most of the projects were bought by customers, the others were close to this.
Кейвижуал устройства для мониторинга сна
Sleep Monitoring Gadget
The sleep monitoring device will make your child sleep sweetly.
Кейвижуал Downy
Downy Laundry Conditioner
laundry conditioner will bring freshness to a woman’s daily life.
Кейвижуал гаджета от хронических болей
Smart Pain Therapy
Meet The new drug-free pain relief wearable device, powered by technology.
Кейвижуал средства для мытья рук
Natural Barrier Against Bacteria
The hand washing product supports the natural protective barrier of the skin.
Кейвижуал кондиционера для белья
Touch-Activated Conditioner
The magic of freshness lives inside things and is activated by touch.
Кейвижуал средства для гигиены тела
The Best Body Cleansing Product
for more than 130 years it gives gentle cleansing for the whole family.
Key visual Febreze Kogen
Febreze Kogen Air Freshener
The air freshener absorbs odors like a powerful vacuum cleaner.
Key visual Pampers
Pampers Activation Campaign
Each package purchased by the consumer gives life to a new tree.
Ключевой рекламный образ средства от запоров
A Remedy for Constipation
expand the boundaries of your world beyond the toilet.
Key visual кампании по активации для P&G
P&G Activation Campaign
By buying P&G, you are helping vulnerable groups of the population.
Key visual Gillette
Good Reasons to Shave!
Shaving, like physical exercise, requires regularity.
Ключевой рекламный образ средства по уходу за телом
A Fragrance That Makes Your Day
The time spent in the shower gives birth to a new magnificent day.
Key visual Peak
Peak Milk
Anything is possible, but big dreams require a lot of energy. Peak MILK gives it to you.
Key visual
New Shampoo Experience
With the fragrance from the brand, you will be able to feel how your hair blooms.
Ключевой рекламный образ Tampax
Tampax — Form Fit
Perfect Tampax compliance allows you not to compromise your usual lifestyle.
Ключевой рекламный образ Tampax
The Essence of Lenor Freshness
Clothes washed with Lenor become a source of your confidence in yourself.
Ключевой рекламный образ Tampax
The Heritage of the Master
Even one haircut by a master will change your whole life.
Ключевой рекламный образ Tampax
JOY Detergent
JOY detergent has an infinite foaming ability.

Clients Reviews

Here are the reviews I received from brands during my participation in creative contests on the international crowdsourcing platform eYeka ⓘ.

Clients

My personal collaboration with international brands became possible thanks to crowdsourcing. Click on any logo to see the confirmation.
Логотип Nissan черно-белый
Логотип Cadbury черно-белый
Логотип Safeguard черно-белый
Логотип Lenor черно-белый
Логотип Unilever черно-белый
Логотип eYeka черно-белый
Логотип Chef черно-белый
Логотип Chef черно-белый
Логотип Samsung черно-белый
Логотип Nivea черно-белый
Логотип Pampers черно-белый
Логотип Rich черно-белый
Логотип Coca-Cola черно-белый
Логотип Flonase черно-белый
Логотип Joy черно-белый
Логотип Lipton черно-белый
Логотип Knorr черно-белый
Логотип Brita черно-белый
Логотип Fol Epi черно-белый
Логотип Febreze черно-белый
Логотип Bic 4Colours черно-белый
Логотип Nutricia черно-белый
Логотип Always черно-белый
Логотип Tampax черно-белый
Логотип P&G черно-белый
Логотип Peak черно-белый
Логотип Pantene черно-белый
Логотип Clear черно-белый
Логотип Downy черно-белый
Логотип Downy черно-белый
Логотип Nature Made черно-белый

About Me

Finding a bright image and communicating the brand’s offer through it is my strong point.
    Creator, art director, designer
    Evgeniy Lukashenok
    • Work experience in leading advertising agencies
    • Dozens of implemented projects for major international brands
    • Prizes of Russian and international advertising contests
    • Classical design education at the Saint Peters­burg Stieglitz State Academy of Art and Design
    • Additional education in the field of Internet marketing
    • In addition to the achievements of the employee, I have 39 personal projects on a competitive basis purchased by a large Western business. This proves my ability to personally cope with your tasks, too.
    Creator, art director, designer
    Evgeniy Lukashenok
    • Work experience in leading advertising agencies
    • Dozens of implemented projects for major international brands
    • Prizes of Russian and international advertising contests
    • Classical design education at the Saint Peters­burg Stieglitz State Academy of Art and Design
    • Additional education in the field of Internet marketing
    • In addition to the achievements of the employee, I have 39 personal projects on a competitive basis purchased by a large Western business. This proves my ability to personally cope with your tasks, too.
    • Work experience in leading advertising agencies
    • Dozens of implemented projects for major international brands
    • Prizes of Russian and international advertising contests
    • Classical design education at the Saint Peters­burg Stieglitz State Academy of Art and Design
    • Additional education in the field of Internet marketing
    • In addition to the achievements of the employee, I have 39 personal projects on a competitive basis purchased by a large Western business. This proves my ability to personally cope with your tasks, too.

    Why you Should Order a Creative From Me

    The details of your business are a source of inspiration for my creativity.
    • -1-
      The Quality

      On this site you do not find a single beautiful picture. There is the brand’s offer to the consumer in the center of any of them.

    • -2-
      Once Again, the Quality
      Also on the site you do not find a single boring picture. Despite the fact that sales to the consumer are at the center of the story of any of them, they all draw the eye.
    • -3-
      The Price
      And finally, there is no a director, chief accountant, deputy chief accountant, etc. above me, so I can work cheaper and faster than an agency.

    Contact Me if You Need:

    Кейвижуал Downy
    Key Visual
    I`ll offer a strategy, an idea, a message. I'll draw the design.
    Постер кампании активации
    Promotional Event
    I`ll develop an idea, think over the mechanics and prizes. I'll draw the design.
    Roll-Up «Победа вкуса»
    POS Materials
    I`ll develop the design of all types of materials that promote the brand or product in the points of sale.
    Логотип ant
    Logo
    Logo, corporate identity.
    Упаковка средства от заложенности носа
    Packaging
    Packaging design, labels.
    ЗD-изображение шоколадного зайца
    3D Design
    3D graphic.
    Буклет Toyota
    Graphic Design
    Design of a booklet, catalog, calendar...
    Рич-контент Luxplast
    Design for Marketplaces
    Design of cards for marketplaces.
    Пост в социальной сети method
    Design for Social Networks
    I`ll develop design of posts, pages, avatars.
    Иконка воспроизведения
    2D Animation
    I`ll develop vector and raster 2D animation.
    Лендинг Nissan
    Landing Page
    I`ll develop an unique website.

    I`ll Make Your Business More Noticable

    PE LUKASHENOK E. V. Taxpayer Identification Number (INN): 27 619 611 917 Primary State Registration Number (OGRN): 321 774 600 778 584
    Telegram icon
    WhatsApp icon
    Personal Data Processing Policy
    evgeniy@lukagency.ru
    © 2022 Lukashenok Evgeniy Vitalievich
    Any use or copying of materials or a selection of site materials, design elements and design is allowed only with the permission of the copyright holder and only with a link to the source: lukagency.ru
    Imagine and create an impactful poster and tagline to introduce Xxxx, the world’s first device to monitor sleep and environment for the entire family, and make parents want to buy it!
    With Xxxx, your baby’s sleep will be as sweet and welcome as the delicious ice cream that all children love so much.
    Makes them sleep sweetly.
    The task
    The idea
    The message
    With a unique and eye — catching poster, convince women that the new Xxxx ‘Touch'-Activated Freshness is the fabric conditioner that delivers sensorial freshness throughout the day.
    The magic of Xxxx lives inside this moment and it is released from touch.
    Add magic to the touches.
    The task
    The idea
    The message
    Create a surprisingly obvious expression of the benefits Xxxx hand wash provides, using innovative technology that maintains the skins natural protective barrier against bacteria.
    Thorns symbolize a natural barrier, and a blooming rose is a symbol that this barrier successfully copes with its task. The product literally supports this barrier.
    Maintains the skin`s natural protective barrier against bacteria.
    The task
    The idea
    The message
    Create an original and innovative poster showing how Downy brings freshness to a woman’s everyday life. Be bold and think outside the box!
    Downy brings freshness to the everyday life of woman as well as it does her perfume.
    Freshness inside.
    The task
    The idea
    The message
    In an impactful poster with a tagline, create intense desire amongst chronic pain sufferers for the Xxxx Smart Therapy, the new drug-free pain relief wearable device, powered by technology.
    Science fiction has predicted many great inventions. It’s time for drug-free pain relief wearable device.
    Wearable pain relief is not science fiction anymore.
    The task
    The idea
    The message
    In a poster with a headline, creatively engage with American Millennial parents who share Xxxx’s values of purity, safety and gentle cleansing for the whole family.
    Everything that children deal with leaves a mark on their skin, hands, face. We see a whole story. At the end of the story, all family members have a lot of emotions, a good mood and, of course, dirt. Ivory comes to the rescue.
    More than 130 years of family stories with a happy ending.
    The task
    The idea
    The message
    Through disruptive visuals in a poster, bring to life Febreze Kogen’s benefit of absorbing tough odors like a powerful vacuum.
    Febreze Kogen easily vacuums a huge rotten fish, symbolizing disgusting smells.
    Absorbs strong odors like a powerful vacuum cleaner.
    The task
    The idea
    The message
    Create a new Pampers' cause campaign that communicates its point of view in a way that resonates with Millennial parents.
    Each package purchased by the consumer gives life to a new tree.
    Plant their future.
    The task
    The idea
    The message
    Create a clever, unique and engaging poster with a headline to communicate that pooping is healthy and Xxxx can help you to go when constipation blocks you up!
    When you are constipated, the world shrinks to the size of a toilet bowl. The brand helps get rid of constipation and expands the boundaries of your world beyond the toilet.
    Expand world beyond constipation.
    The task
    The idea
    The message
    Create a memorable activation idea for P&G and its essential products. This activation idea will be used for P&G's community efforts, to facilitate the vulnerable groups in a post-lockdown world.
    We create a series of posters focusing on those who suffered the most from Covid-19, those who lost their jobs, homes, etc. One of the brand’s products overlaps part of the phrase, changing its meaning from problematic to positive. In a similar way, we design the shelves.
    Due to covid-19, I have no books for a kid. Buy to donate.
    The task
    The idea
    The message
    Encourage men to shave more often by demonstrating the benefits of shaving in a creative way!
    Regular shaving is just as important to maintain a good shape as regular exercise.
    Both require regularity to stay in shape.
    The task
    The idea
    The message
    In an aesthetic, arresting and stylish poster with a headline, imagine a multi-sensorial, augmented body washing experience where fragrance is the star.
    When it comes to shower time, a really good fragrance is like a flower bud. Like a bud, it blooms and the time spent in the shower gives rise to a new gorgeous day.
    Unfolds your shower time into gorgeous day.
    The task
    The idea
    The message
    In a poster with tagline, re-imagine a multi-sensorial, augmented shampoo experience where fragrance is the star.
    Fragrance from the brand revitalizes your hair washing experience. If you close your eyes you can even imagine how your hair blooms.
    Feel the fragrance touching.
    The task
    The idea
    The message
    How can you communicate that Peak milk helps release your intrinsic potential to achieve your best performance, in a way that differentiates from the clichés of health and strong bones?
    Everything is possible if you don`t fear to dream. But big dreams demand a lot of energy and Peak Milk gives it to you.
    Reach for your peak.
    The task
    The idea
    The message
    Create a powerful and impactful poster that shows why Tampax Pearl gives young women the best and most comfortable leak-free periods.
    I emphasize the perfect compliance of Tampax Pearl with the contours of the female body, as well as the fact that the protection against leaks provided by the brand allows her not to compromise with her usual lifestyle.
    Designed to take your form, to take your lifestyle.
    The task
    The idea
    The message
    Create a simple, modern and impactful poster with a headline to communicate that Lenor’s freshness is essential.
    Clothes washed by Lenor become a source of your self-confidence. It even changes your posture.
    The freshness that makes your clothes a source of your confidence.
    The task
    The idea
    The message
    In a poster with a tagline, take the brand’s professional heritage to new heights by building Xxxx as the one and only salon genius in a contemporary way that’s relevant to trendy young women.
    Xxxx became the first image-maker in the history of fashion. I illustrate this. Haircut becomes a beginning, a starting point for creating new style.
    Even one cutting changes all your life.
    The task
    The idea
    The message
    Through a visually arresting and creative poster with tagline, show JOY dish wash detergent’s longer lasting suds power for an effective dish washing experience.
    JOY dishwash detergent has infinitely suds power for an effective dishwashing experience. Two plates and a trace of suds form the infinity sign and convey this idea.
    From plate to plate, suds will last endlessly.
    The task
    The idea
    The message

    eYeka is an online platform for crowdsourcing and collaborative creativity that allows brands to announce and conduct contests over the Internet. Companies create sets of questions called "community briefs" or "call for submissions" that people can answer by submitting visual creations. This allows companies to collect creative ideas for marketing or innovation purposes.

    Wikipedia

    Dentsu, Emg, Progression Group and etc.
    The Saint Petersburg Stieglitz State Academy of Art and Design is the oldest school of design in Russia. It was set up in Saint Petersburg in 1876 by Baron Alexander von Stieglitz.

    Wikipedia

    Among the most significant wins is The Globes, gold in several nominations, client Nestle. (The prestigious The Globes competition has been held by the MBA Marketing Agencies Association Worldwide for more than thirty years).
    FMCG: Coca-Cola, P&G, Unilever etc.
    Alcohol brands: Glenfiddich, Grants, Mondoro, Asti  etc.
    Car brands: Nissan, Toyota, Suzuki etc.
    Pharma: Sanofi, Nutricia, Protefix etc.
    Construction and repair: OBI, Knauf, Metabo etc.
    My personal collaboration with international brands became possible thanks to crowdsourcing. Click on any logo here to see the confirmation.